This is Paris


Instigated by the thought of making a shirt where the collar and the front of the shirt is the same piece of fabric, SS 13 first took a detour to early 20th century and the personal wardrobe of the Norwegian painter Edvard Munch, before moving on to the US with 1980s style college jackets and Audrew Hepburn’s New York (everyone that saw the sweater 30.06.2012, where the rib stripes are uneven, said that it looked like the silhouette of a city).

True to SVEK’s core ideas of realising artistic visions whilst creating cool wearable garments, the SS 13 collection is now destined to travel to Paris




The White Album


‘Have you seen the bigger piggies
In their starched white shirts
You will find the bigger piggies
Stirring up the dirt
Always have clean shirts to play around in’

John Lennon , The White Album 22.11.1968

Milan Fashion Week 2013


Fall / Winter 2013
27-54 Via Tortona, 20144 Milan
Location – Basement



London Fashion Week 2013


Fall / Winter 2013
The Penthouse Suite, Grosvenor House Apartments, Park lane, London

Avenue 32


You can now find SVEK at Avenue 32. Avenue 32 is a high end fashion focused website. The pages of Avenue 32 feature high fashion editorial, updated weekly with brand new content and product. Avenue 32 was designed and developed in the UK, and launched in December 2011. Avenue 32 aims to give consumers unprecedented access to cutting-edge international labels, offering the latest in high fashion clothing, shoes, and accessories via express worldwide delivery.


Paris Fashion Week 2012


Spring / Summer 2013
Carrousel du Louvre, 99 Rue de Rivoli, Paris
28.09.2012- 01.10.2012

Showroom Stockholm


Spring / Summer 2013